Anytime Fitness: Managing 8 Locations Across Australia
Since October 2024, we’ve proudly partnered with eight Anytime Fitness clubs across Wollongong, Sydney, Melbourne, Canberra, and beyond to deliver consistent, high-impact social media management.
With each club serving a unique local community, our goal was to establish a unified digital presence while celebrating the individuality of each location. From launching seasonal campaigns to coordinating monthly content calendars and providing creative support, we’ve helped ensure every post reflects the personality and goals of the team behind it.
We work closely with each club manager to plan, shoot, and publish social media content that feels real, engaging, and on-brand. Our collaborative approach has made it possible to maintain a consistent tone of voice across locations, while also tailoring content for each club’s audience.
Results
By implementing a mix of promotional, educational, and community-driven content, we’ve seen measurable growth in:
Engagement rates and story interactions
Community awareness and reach across Instagram and Facebook
Lead generation, with social media becoming a primary driver for membership enquiries
This multi-location rollout has proven that effective strategy and scalable systems can amplify brand awareness and create localised impact at the same time. It’s been a privilege to bring Anytime Fitness’ mission to life through content that motivates, connects, and drives results.
