The Recovery Club AU – Launch Strategy & Social Media Growth in Wollongong
Since launching in September 2024, The Recovery Club AU has fast become one of the most talked-about wellness destinations in Wollongong. We’ve been proud to support their growth from day one - managing their social media strategy, creating content, and helping bring their bold vision to life online.
From launch campaigns to ongoing content planning, we’ve built and nurtured a powerful digital presence that mirrors the in-person experience of the space. Our focus from the outset was to capture the club’s unique atmosphere, calm, modern, high-performance, while positioning it as both a premium recovery destination and a welcoming wellness community.
Working closely with the team, we’ve delivered consistent content that informs, inspires, and drives real-world engagement. Campaigns have been crafted around key moments: launches, new service promotions, member stories, and educational wellness content. This blend has helped us build trust with the audience, increase engagement, and drive traffic to the website and booking platform.
Over the past year, The Recovery Club AU has achieved impressive milestones — most notably growing to over 600+ active club members. Alongside that, their digital following has expanded with significant increases in:
Instagram reach
Story views
Saves and shares
Click-throughs from social to the site
In addition to monthly social media management, we’ve supported the brand with bespoke content shoots to showcase their premium facilities, introduce their expert team, and highlight the transformative results their clients experience.
Looking ahead, our focus is on helping them scale further by building campaign strategies across short-form video, email marketing, and community collaborations - both locally in Wollongong and throughout the South Coast wellness scene.
