Scottie’s Pilates Wollongong – Social Media Strategy & Growth Case Study

Since partnering with Scottie’s Pilates in Wollongong in late 2024, we’ve been proud to support their brand with consistent, high-performing content and strategy. Our goal? To grow their online presence, strengthen brand recognition, and build a social media strategy that reflects the values of the studio and its founder, Kristin.

Through a mix of educational, behind-the-scenes, and community-driven content, we’ve helped position Scottie’s as a go-to wellness destination in the Illawarra. The content strategy is grounded in showcasing not only the beautiful studio space but also the welcoming and empowering environment that Kristin has created.

When we came on board, the Instagram account had a following of 8,500. Since then, we’ve grown the community to 12,300+ followers - with significant increases in reach, engagement, saves, and shares. This growth has also translated into stronger studio visibility, improved brand trust, and a steady stream of client inquiries via social.

The visual aesthetic remains clean, calming, and consistent - aligned with the brand’s wellness positioning. Paired with strategic copywriting and timely content rollouts, Scottie’s social presence now mirrors the clarity and confidence the studio delivers in person.

As we continue our collaboration, we’re focused on further scaling reach, introducing more advanced content formats like short-form video, and building out future campaigns to support new offerings and events.