South Sailor Thirroul: Strategic Growth Through Story-Driven Social Media

Located in the heart of Thirroul, South Sailor is a vibrant coastal venue known for its fresh food, laid-back vibe, and local flair. For over a year, Eunoia Socials has proudly partnered with South Sailor, delivering a full suite of social media management and content creation services tailored to help the business grow its community, elevate brand visibility, and drive foot traffic.

Results-Driven Social Media Strategy

From the beginning, our focus was on creating a strategic yet approachable content plan that reflected the relaxed, lifestyle-driven tone of the venue. With consistent management, visual storytelling, and organic engagement tactics, we grew South Sailor’s Instagram following from 5,500 to 6,200, while quadrupling reach and significantly boosting overall engagement.

Every post was crafted with intention, balancing aesthetic visuals with conversion-oriented captions and local SEO strategies. We leaned into location tagging, hashtag curation, and time-sensitive content aligned with the South Coast and Wollongong dining scene to ensure content was discoverable, relevant, and engaging.

High-Impact Influencer Collaborations

Through targeted influencer partnerships, we generated more than 30,000 views across branded content campaigns. These collaborations introduced South Sailor to new local audiences and positioned the brand as a must-visit venue in Thirroul. The result? A noticeable uptick in brand awareness, table bookings, and in-person visits.

Creative Content That Converts

Our done-for-you content creation included professional photography and short-form video, helping South Sailor maintain a polished, consistent online presence. From menu spotlights to behind-the-scenes Reels and community event highlights, every piece of content worked hard to tell the brand’s story and drive action.

A Long-Term Partnership That Grows with the Brand

As the brand continues to evolve, so does our strategy. From launching new menus to promoting live music nights, we align each campaign with South Sailor’s business goals - keeping content fresh, seasonal, and strategic. The partnership continues to grow, and so does the brand's footprint across the South Coast hospitality scene.